ADA Standards: A Comprehensive Guide for Business Owners

The Americans with Disabilities Act (ADA) prohibited discrimination based on disability and mandated access to public spaces, services, and facilities. But along with that noble goal, came significant risk to businesses, which could not be sued for any ADA violation, without prior notice, and without any prior opportunity to fix the ADA issue.

But for business owners, staying compliant with ADA standards is a critical component of risk management, and this guide breaks down key aspects of ADA compliance, including essential requirements for websites, parking lots, and customer service. We'll also explore how the ADA is evolving, so that your business can keep up with the changing landscape. By the end, you'll have actionable insights to ensure your business is accessible, and will not be an easy target for ADA lawsuits.

Person in Wheelchair at Table

Websites and ADA Compliance

Why Website Accessibility Matters

With digital platforms becoming central to business operations, website accessibility is now critical. Many people with disabilities rely on assistive technologies like screen readers, voice recognition software, or alternative input devices to browse the web. If your website isn’t accessible, you risk facing legal challenges for non-compliance, as well as the possibility of excluding customers who actually need accessible platforms.

Key Website Accessibility Standards

Under the ADA, websites of public-facing businesses must provide access to all users. The most commonly accepted guidelines for website ADA compliance are the Web Content Accessibility Guidelines (WCAG). To ensure your website meets these standards, businesses should focus on:

• Text Alternatives: Ensure images, videos, and non-text content include accurate text descriptions (e.g., alt text for images).

• Keyboard Navigation: Users should be able to access every part of the site using a keyboard alone.

• Readable Text: Use clear fonts, appropriate contrast ratios, and scalable text.

• Clear Structure: Include proper headings, logical layouts, and intuitive navigation to make content easier for all users to understand.

Ignoring these requirements has led to thousands of ADA website lawsuits. For instance, in 2019, a landmark case involving Domino's Pizza highlighted the importance of creating accessible platforms for online ordering and browsing. Don’t overlook this aspect of ADA compliance or you may end up with a ADA website lawsuit against your business.

Accessible Parking Facilities

ADA Parking Lot Standards

Physical spaces remain just as important as digital ones. Parking facilities are a top reason that we see for ADA lawsuits (along with inaccessible entrances). Parking lots must meet strict ADA standards to ensure mobility and ease of access for individuals with disabilities. These include:

• Number of Accessible Spaces: Businesses must provide an adequate number of accessible parking spots based on the overall number of spaces.

• Example: Parking lots with 1–25 total spaces require at least one designated accessible spot.

• Van-Accessible Spaces: For every six accessible spaces, at least one must meet van-accessible dimensions, which include an 8-foot-wide access aisle.

• Proper Signage: Accessible spaces require clear signage, displaying the International Symbol of Accessibility, mounted at least 60 inches above the ground.

Common Issues to Address

Many businesses unintentionally fail to meet these requirements due to faded markings, signs placed too low, or spaces lacking access aisles. Regularly inspect and maintain your facilities to avoid potential fines or ADA litigation.

Customer Service Accessibility

What Does Accessible Customer Service Look Like?

Providing accessible customer service goes beyond physical ramps or adjusted parking spaces. It involves delivering an inclusive experience for all customers across every touchpoint.

• Communication Devices: Ensure your staff and systems are equipped for customers who are Deaf or hard of hearing. This can mean having a TTY (telecommunications device) or offering written communication alternatives.

• Trained Staff: Train employees on ADA standards and how to interact respectfully with customers who have disabilities. Awareness and empathy go a long way in creating a positive experience and avoiding ADA complaints.

• Accommodating Policies: Establish flexible policies that consider diverse needs. For example, allowing service animals in restaurants or providing assistance with navigating the store.

Examples of Accessibility in Action

Retail chains like Target have made strides in creating inclusive shopper experiences. Their commitment includes wheelchair-friendly aisles, sensory-friendly spaces, and store associates trained to help customers with disabilities.

The Future of the ADA

Anticipating Changes in ADA Standards

The ADA continues to evolve, addressing modern challenges, particularly those brought about by rapid technological advancements. Key trends to watch include:

• Expanded Digital Accessibility: With increasing reliance on e-commerce, ADA compliance in digital spaces will become even more comprehensive.

• Legal Action Against Smaller Businesses: Historically, smaller businesses have faced less scrutiny under the ADA. However, as awareness grows, even local businesses will need to demonstrate compliance.

Ensuring Accessibility in Your Business

ADA compliance isn’t optional—it’s an essential element of responsible risk management practices. From your website to your parking lot, each small step you take is progress toward ADA compliance and avoiding ADA lawsuits and complaints.

Assess your current operations, make immediate improvements where necessary, and seek professional guidance for complex updates. ADA defense lawyers, like our firm, can assist if you needed guidance.

If you’re unsure where to start, plenty of resources are available. Leverage ADA compliance checklists, partner with accessibility consultants, or invest in tools to evaluate and improve your digital platforms.